About QR
By engaging a qualitative researcher, you can learn the attitudes, beliefs, perceptions and opinions of specific populations of consumers, employees, competitors, or opinion leaders.
Qualitative research answers questions such as:
– What benefits do my customers attribute to my product or service and what value do they attach to those benefits?
– How do customers perceive my product, company or competitors?
– What is the quality of their experience with my product and/or company?
– How does this experience measure up to their experience with my competitors?
– How do my customers make purchase decisions?
– How credible and appealing do they find my current positioning?
– What customer needs are currently unmet in my product or service area?
– How can I speak to and serve my customers in ways that matter to them?
"TechniClarity plays a vital role helping BrandOrchard understand the visible and invisible world of customers. Lana is expert at researching and assessing the ecology of customers' minds and business environments. As a result, we create ideas that allow our clients to understand and better serve their customers. TechniClarity is a valued strategic partner."
Michael Stone, CEO, BrandOrchard
Custom qualitative research provides answers to these and similar questions following a distinct process:
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Defining objectives and information needs
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Developing research plan and identifying data sources
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Designing study
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Collecting data
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Preparing and analyzing data
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Reporting findings and recommendations
Several methods are available to meet the needs of your particular research, including:
– In-depth interviews, in-person or via telephone
– Focus groups, 6 to 8 participants
– Mini-focus groups, 4 to 6 participants
– Triads
– Dyads
– Online bulletin boards