Sample Projects
Pharmaceutical sample"Lana Limpert was a great collaborator in developing a series of research instruments for obtaining both quantitative and qualitative information from busy leaders in the health care sector. The results of her research provided useful insights and guidance for developing the next steps of our program, and created important opportunities for communicating the state of the field."
Victoria Weisfeld, MPH, NEW Associates
Former Senior Communications Officer, The Robert Wood Johnson Foundation
Depressed patients and psychiatrists to determine if a proposed symptom set would be a useful axis on which to differentiate future antidepressants from SSRIs/SNRIs currently marketed. The research was designed to: 1) identify the level of granularity with which patients and physicians explore symptoms of depression, 2) ascertain the language physicians and patients use to discuss the symptom set, if they do, 3) determine how these symptoms compare to more typical symptoms of depression, 4) learn if and how physicians characterize patients likely to experience these symptoms, 5) identify convincing clinical measures of a drug’s ability to avert symptoms, and 6) identify the degree of improvement that patients seek with respect to this specific symptom set.
Breast health and maternity patients for a regional hospital to explore past experiences and unmet needs. The research identified: 1) how patients perceived the care they currently receive, 2) reasons for leaving the hospital’s care, and 3) interest in and need for a future stand-alone health center.
Men and women who suffer from sexual dysfunction and depression to identify potential product differentiators. The research identified: 1) how patients designate their condition, 2) aspects of sexual dysfunction that are most troublesome, 3) unmet treatment needs, 4) perceived barriers to consultation, and 5) sensitivities that affect willingness to switch medication.
Medical and pharmacy directors of HMOs and major employers taking part in a multi-national pharmaceutical advisory panel. The facilitated discussions were held to capture respondents’ opinions of clinical trial outcomes measurements and to identify relevant formulary issues.
"Through various projects, Lana Limpert has provided a detailed view into several complicated disease areas. Her ability to quickly build rapport and ask the right questions allows her to gather rich information — information she aptly processes into actionable insight. Her research has uncovered opportunities we may have otherwise missed."
Manager
Major pharmaceutical company
Customers of mid-size manufacturing firm to define buying styles and habits. The research: 1) built a baseline profile of satisfied customers, to establish what distinguishes them, if anything, from prospective and disloyal customers, 2) identified benefits and value attributes customers ascribe to superior product quality, customer service, delivery and performance, 3) mapped purchase decisions, identifying all relevant decision makers and influencers, and 4) documented key drivers of purchase behavior for current customers and prospects.
Corporate-level executives who purchase employee health care coverage to understand and gain insight into the issues surrounding their purchase, loyalty, and defection decisions. This study was undertaken by a major health care insurer as part of a customer satisfaction initiative.
Users of specialized on-line search engine to assess their response to advertising concepts. The study identified two distinct archetypal groups among the target audience which provided specific direction to creative team regarding the development of advertising.
Members and visitors of art gallery to test several advertising concepts for a traveling exhibit. The research was designed to determine: 1) which images of the exhibit were most compelling to potential visitors, 2) whether the ads communicated information clearly, and 3) elements that would best motivate visitors to attend the exhibit.
Members and prospective guests of a museum to support its branding initiative. The research was designed in phases: 1) to capture the emotional drivers, language and metaphors of visitors, and 2) to test several positioning statements.
"Lana Limpert of TechniClarity determined that our audience was more sophisticated in its understanding of the museum’s future direction than we understood, and in doing so, TechniClarity helped us to further define our positioning while also saving us significant time and money. We look forward to working with Lana again."
Laura Sadowski
Vice President for Marketing and Development
Strong Museum
National Museum of Play®
Corporate-level executive officers to test business concept, positioning statements, and brand names on behalf of a marketing communications’ effort. This research was conducted to support the development a co-brand for a major financial organization.
Menopausal women to test language and images for an advertising agency. This study collected general information about women’s experiences with menopause, as well a s responses to and perceptions of specific advertising positions and creative treatments.
Independent sales agents for and customers of telecommunications firm to explore how the company’s current brand positioning is perceived and comprehended and to identify any possible unmet needs. The research identified: 1) agents and customers currently assess company’s brand positioning, 2) possible new service offerings that agents and customers desire, and 3) misalignments of perception of the brand among agents and customers.