Lana Limpert founded TechniClarity, a qualitative market research business, in 1992. She brings over 25 years of business experience to her clients which include pharmaceutical companies, healthcare organizations, business-to-business clients, and cultural institutions.

Lana has completed six years of training with the Center for Psychotherapy Cybernetics (NYC) in Ericksonian psychotherapy. Her skills as a therapist allow her to quickly build rapport with focus group participants and interviewees, and create a safe environment in which participants feel comfortable revealing themselves to others. Lana’s therapeutic framework also allows her to contextualize research findings in terms of emotional drivers, language and behavior.

A RIVA-trained focus group moderator, Lana is founder and co-chair of the Western New York Chapter of the Qualitative Consultants Research Association and member of the American Marketing Association.

Prior to establishing her business, Lana was an instructor at the State University at Empire State College teaching math and science courses and was employed as a marketing communications writer and instructional designer.

Lana holds a Master’s degree in Liberal Studies from the State University of New York at Brockport, a Bachelor’s degree in Environmental Science from the State University at Empire State College, and an Associate’s degree in Medical Assisting from the State University of New York at Alfred.